Improving consumer engagement in digital marketing through cognitive AI /

"This book aims to present a well-rounded exploration of how cognitive AI can be applied to strengthen consumer engagement in digital marketing"-- Provided by publisher.

Bibliographic Details
Other Authors:	Nozari, Hamed, 1984- (Editor), Samadi, Sepideh, 1985- (Editor), Kalogeras, Stavroula (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Telemarketing. Artificial intelligence. Consumer behavior. Télémarketing. Intelligence artificielle. artificial intelligence.

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