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The language of memes : patterns of meaning across image and text /

"The first book-length analysis of internet memes from the linguistic perspective, this study proposes a 'grammar of memes' as a new model to approach multimodal genres. Of interest to linguists, discourse analysts, and media scholars, the book investigates the role and nature of ...

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Bibliographic Details
Main Authors: Dancygier, Barbara (Author), Vandelanotte, Lieven, 1978- (Author)
Format: Book
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2025.
Subjects:
Language and the Internet.
Memes.
English language > Discourse analysis.
Internet users > Language.
Visual communication.
Digital images > Social aspects.
Images numériques > Aspect social.
Mèmes.
Communication visuelle.
Langage et Internet.
Internautes > Langage.
memes (Internet)
Digital images
Digital media
Discourse analysis
Memes
Visual communication

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Call Number: P120.I6 D36 2025
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