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Transforming business practices with AI-powered green marketing /

"Transforming Business Practices With AI-Powered Green Marketing explores how AI technologies have revolutionized green marketing and sustainable business strategies. This book provides an in-depth analysis of AI applications in eco-conscious branding, consumer behavior, and regulatory framewor...

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Bibliographic Details
Other Authors: Naim, Arshi (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:e-Book Collection.
Subjects:
Green marketing > Technological innovations.
Decision making > Social aspects.
Artificial intelligence > Environmental aspects.
Sustainable development > Technological innovations.
Prise de décision > Aspect social.
Intelligence artificielle > Aspect de l'environnement.
Développement durable > Innovations.
Artificial Intelligence (AI)
Behavioral Analysis.
Brand Positioning.
Business Practices.
Circular Economy.
Consumer Engagement.
Customer Experience.
Data Calls.
Green Marketing.
Sustainability.
Sustainable Growth.
Electronic books.
Table of Contents:
  • Preface
  • Chapter 1. The Growing Impact of Artificial Intelligence in Healthcare for Green Marketing, Investments, and Future Projections
  • Chapter 2. AI-Driven Green Marketing: Personalization, Automation, and Sustainable Consumer Engagement
  • Chapter 3. A Bibliometric Analysis of Global Research Trends in Artificial Intelligence and Green Tourism Marketing
  • Chapter 4. Purpose-Driven Intelligence in Green Marketing: Leveraging AI for CSR-Centric and Sustainable Brand Positioning
  • Chapter 5. Applications of AI in Sustainable Retail in Enhancing Green Marketing in B2B in Middle East
  • Chapter 6. Harnessing AI and Digital Platforms to Grow Local Food Tourism and Its Implications for Green Marketing
  • Chapter 7. Circularity Meets AI: Revolutionizing Consumer Engagement Through Green Marketing
  • Chapter 8. AI-Driven Personalization in Green Marketing by Enhancing Sustainable Consumer Engagement Through Smart Technologies
  • Chapter 9. Applications of AI in Sustainable Medical Practices: A Case Study Approach in Indonesia
  • Chapter 10. A Roadmap to a Sustainable Future: Empowering Businesses and Consumers Through AI-Driven Green Marketing
  • Chapter 11. Leveraging AI-Driven Green Marketing to Promote Sustainable Tourism Behavior and Energy Consumption: A Behavioral Analysis of Destination Strategies
  • Compilation of References
  • About the Contributors
  • Index.