Transforming business practices with AI-powered green marketing /

"Transforming Business Practices With AI-Powered Green Marketing explores how AI technologies have revolutionized green marketing and sustainable business strategies. This book provides an in-depth analysis of AI applications in eco-conscious branding, consumer behavior, and regulatory framewor...

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Bibliographic Details
Other Authors:	Naim, Arshi (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Green marketing > Technological innovations. Decision making > Social aspects. Artificial intelligence > Environmental aspects. Sustainable development > Technological innovations. Prise de décision > Aspect social. Intelligence artificielle > Aspect de l'environnement. Développement durable > Innovations. Artificial Intelligence (AI) Behavioral Analysis. Brand Positioning. Business Practices. Circular Economy. Consumer Engagement. Customer Experience. Data Calls. Green Marketing. Sustainability. Sustainable Growth. Electronic books.

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Call Number:		HF5413 .T733 2026e
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