Transforming business practices with AI-powered green marketing /

"Transforming Business Practices With AI-Powered Green Marketing explores how AI technologies have revolutionized green marketing and sustainable business strategies. This book provides an in-depth analysis of AI applications in eco-conscious branding, consumer behavior, and regulatory framewor...

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Bibliographic Details
Other Authors:	Naim, Arshi (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Green marketing > Technological innovations. Decision making > Social aspects. Artificial intelligence > Environmental aspects. Sustainable development > Technological innovations. Prise de décision > Aspect social. Intelligence artificielle > Aspect de l'environnement. Développement durable > Innovations. Artificial Intelligence (AI) Behavioral Analysis. Brand Positioning. Business Practices. Circular Economy. Consumer Engagement. Customer Experience. Data Calls. Green Marketing. Sustainability. Sustainable Growth. Electronic books.

Description
Summary:	"Transforming Business Practices With AI-Powered Green Marketing explores how AI technologies have revolutionized green marketing and sustainable business strategies. This book provides an in-depth analysis of AI applications in eco-conscious branding, consumer behavior, and regulatory frameworks. Covering topics such as marketing, AI, and sustainability, this book is an excellent resource for business professionals, policymakers, and sustainability leaders who seek to understand AI's role in advancing green marketing."--
Physical Description:	1 online resource (18 PDFs (404 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337330198 (electronic bk.)