Marketing for sport business success /
The field of sport marketing is growing. As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Combining t...
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| Format: | Book |
| Language: | English |
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Dubuque, Iowa :
Kendall Hunt Publishing,
[2017].
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| Summary: | The field of sport marketing is growing. As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch includes a new chapter dedicated to the growing marketing trend of social media, features comprehensive discussion on the uniqueness of sport marketing ever published and challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter. |
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| Physical Description: | xxi, 364 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1465287523 9781465287526 |