Marketing for sport business success /

The field of sport marketing is growing. As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Combining t...

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Bibliographic Details

Main Author:	Turner, Brian A. (Author)
Format:	Book
Language:	English
Published:	Dubuque, Iowa : Kendall Hunt Publishing, [2017].
Subjects:	Sports > Marketing. Sports > Economic aspects.