Marketing strategies for the internationalization of businesses and brands /
"This book aims to fill a significant gap in international marketing, offering a relevant analysis for professionals and academics seeking a scientific and well-founded understanding of the subject"-- Provided by publisher.
Bibliographic Details
| Other Authors: |
Teixeira, Sandrina, 1975-
(Editor),
Remondes, Jorge, 1971-
(Editor),
Hernández Zelaya, Sandra, 1984-
(Editor) |
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| Format: | eBook
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| Language: | English |
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| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2025]
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| Subjects: | |
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