Measuring marketing : the 100+ essential metrics every marketer needs /
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of m...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Walter de Gruyter,
[2018].
|
| Edition: | Third edition. |
| Subjects: |
Table of Contents:
- Frontmatter
- Praise For Measuring Marketing, Third Edition / Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom
- About The Author
- Contents
- Introduction
- Part 1: Corporate Financial Metrics
- Part 2: Marketing Planning Measures
- Part 3: Brand Metrics
- Part 4: Customers Metrics
- Part 5: Product/Offering Metrics
- Part 6: Price Metrics
- Part 7: Advertising/Promotion Metrics
- Part 8: Direct Marketing Metrics
- Part 9: Digital/Social Metrics
- Part 10: Place/Distribution Metrics
- Part 11: Sales Metrics.