Measuring marketing : the 100+ essential metrics every marketer needs /

The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of m...

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Bibliographic Details

Main Author:	Davis, John, 1960 February 17- (Author)
Format:	Book
Language:	English
Published:	Boston : Walter de Gruyter, [2018].
Edition:	Third edition.
Subjects:	Marketing > Evaluation. Marketing research.