Measuring marketing : the 100+ essential metrics every marketer needs /
The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of m...
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Walter de Gruyter,
[2018].
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| Edition: | Third edition. |
| Subjects: |
| Summary: | The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 100 key metrics in perspective. |
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| Item Description: | Revised edition of the author's Measuring marketing. |
| Physical Description: | xvi, 375 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781501515767 1501515764 |