APA (7th ed.) Citation

Davis, J. (2018). Measuring marketing: The 100+ essential metrics every marketer needs (Third edition.). Walter de Gruyter.

Chicago Style (17th ed.) Citation

Davis, John. Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs. Third edition. Boston: Walter de Gruyter, 2018.

MLA (9th ed.) Citation

Davis, John. Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs. Third edition. Walter de Gruyter, 2018.

Warning: These citations may not always be 100% accurate.