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Narrative and Multimodal Approaches to Corporate Discourse : Promoting Made in Italy Abroad.

The book investigates multimodal and narrative strategies employed by some traditional long-standing family firms in order to promote their corporate identity abroad. In particular, the websites of I Centenari and Unione Imprese Centenarie Italiane - two famous associations of Italian companies prod...

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Bibliographic Details
Main Author:	D'Avanzo, Stefania
Format:	eBook
Language:	English
Published:	Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2025.
Subjects:	Family-owned business enterprises > Italy > Case studies. Electronic books.

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