Narrative and Multimodal Approaches to Corporate Discourse : Promoting Made in Italy Abroad.
The book investigates multimodal and narrative strategies employed by some traditional long-standing family firms in order to promote their corporate identity abroad. In particular, the websites of I Centenari and Unione Imprese Centenarie Italiane - two famous associations of Italian companies prod...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne :
Cambridge Scholars Publishing,
2025.
|
| Subjects: |
Purchase on Demand
| Call Number: |
HD62.25 .D38 2025 |
|
|---|---|---|
| Notes: |
This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. |
|
| Call Number | Status | Get It |
| HD62.25 .D38 2025 | Available | |