Narrative and Multimodal Approaches to Corporate Discourse : Promoting Made in Italy Abroad.
The book investigates multimodal and narrative strategies employed by some traditional long-standing family firms in order to promote their corporate identity abroad. In particular, the websites of I Centenari and Unione Imprese Centenarie Italiane - two famous associations of Italian companies prod...
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| Format: | eBook |
| Language: | English |
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Newcastle-upon-Tyne :
Cambridge Scholars Publishing,
2025.
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| Summary: | The book investigates multimodal and narrative strategies employed by some traditional long-standing family firms in order to promote their corporate identity abroad. In particular, the websites of I Centenari and Unione Imprese Centenarie Italiane - two famous associations of Italian companies producing artisanal and handmade products, food and wine - will be investigated. In particular, the book is a research-based work which could also attract the attention. |
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| Physical Description: | 1 online resource (141 p.) |
| ISBN: | 9781036441555 (electronic bk.) 1036441555 |