Marketing strategy : based on first principles and data analytics /
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today. All customers differ, all customers change, all competitors react and all resources are limited. The structured framework of this acclaimed textbook allows marketers to develop...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Bloomsbury Academic/Red Globe Press,
[2021].
|
| Edition: | Second edition. |
| Subjects: |
West Campus Library: Stacks
| Call Number: |
HF5415 .P36 2021 |
|
|---|---|---|
| Call Number | Status | Get It |
| HF5415 .P36 2021 | Available | |