Public relations campaigns : an integrated approach /

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, obj...

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Bibliographic Details

Main Authors:	Luttrell, Regina, 1975- (Author), Capizzo, Luke W. (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, [2026].
Edition:	Third edition.
Subjects:	Public relations.