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Market Research Methods in the Sports Industry : Managing Sports Brands.

Market Research Methods in the Sports Industryprovides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

Bibliographic Details
Main Author: Serić, Neven
Other Authors: Ljubica, Jasenko
Format: eBook
Language:English
Published: Leeds : Emerald Publishing Limited, 2025.
Edition:2nd ed.
Subjects:
Sports > Marketing > Research.
Sporting goods > Marketing.
Sporting goods industry.
Marketing research > Methodology.
Sports > Economic aspects.
Articles de sport > Industrie.
Marketing > Recherche > Méthodologie.
Sports > Aspect économique.
Description
Summary:Market Research Methods in the Sports Industryprovides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.
Item Description:Description based upon print version of record.
1.2 Decision-Making According to the Findings of Descriptive Analysis in the Sports Industry
Physical Description:1 online resource (233 p.)
ISBN:9781837534463 (electronic bk.)
1837534489
1837534462
9781837534487