Market Research Methods in the Sports Industry : Managing Sports Brands.

Market Research Methods in the Sports Industryprovides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

Bibliographic Details
Main Author:	Serić, Neven
Other Authors:	Ljubica, Jasenko
Format:	eBook
Language:	English
Published:	Leeds : Emerald Publishing Limited, 2025.
Edition:	2nd ed.
Subjects:	Sports > Marketing > Research. Sporting goods > Marketing. Sporting goods industry. Marketing research > Methodology. Sports > Economic aspects. Articles de sport > Industrie. Marketing > Recherche > Méthodologie. Sports > Aspect économique.

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Call Number:		HF5717-5734.7
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