Cover Image

Leveraging AI-powered marketing in the experience-driven economy /

"The book aims to present a comprehensive overview of how to enhance customer experiences with a spotlight on the revolutionary power of Artificial Intelligence (AI). The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the e...

Full description

Bibliographic Details
Other Authors: Dulloo, Rhytheema, 1982- (Editor), Kurian, Alby Anand, 1958- (Editor), Bolesnikov, Minja, 1977- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Marketing > Technological innovations.
Artificial intelligence > Financial applications.
Marketing > Innovations.
Intelligence artificielle > Applications financières.
Electronic books.
Table of Contents:
  • Preface
  • Acknowledgment
  • Chapter 1. The Rise of Experience Economy and Marketing 5.0: Navigating the New Paradigm of Value Creation
  • Chapter 2. Examining the Nexus Between AI and Digital Marketing: A Bibliometric Approach
  • Chapter 3. AIvertising: Mapping the Transformation of Marketing in the Experience Economy
  • Chapter 4. AI-Powered Personalization Drives Loyalty in Retail
  • Chapter 5. Leveraging Artificial Intelligence for Personalized Marketing: Enhancing Consumer Engagement and Driving Sales
  • Chapter 6. Reshaping Brand Interactions in the Experience-Driven Economy by Mediation of AI-Powered Marketing in the Horn of Africa
  • Chapter 7. Enhancing Quick Commerce Service Experience Through AI Marketing: An Empirical Investigation
  • Chapter 8. Impact of Artificial Intelligence on SEO and Online Visibility
  • Chapter 9. The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy
  • Chapter 10. IoT and AI Integration in Wool Classification: Elevating Customer Experience in Textile Marketing
  • Chapter 11. AI and Robotics Integration for Smart Marketing: A Study of India's Automotive Component Industrial Clusters
  • Chapter 12. AI-Powered Gateways to the World: Innovating Passenger Experiences and Brand Transformation
  • Chapter 13. From Spend to Strategy: A Comparative Look at the ROI-Driven Marketing Mindset in the Digital Age
  • Chapter 14. Beyond Traditional Analytics: AI's Transformative Role in Marketing Intelligence and Customer Experience Optimization
  • Chapter 15. From Micro-Influencers to AI: The Future of Influencer Marketing in a Tech-Driven Era
  • Chapter 16. Key Enablers of Marketing 6.0 in the Metaverse: How Technological, Human-Centric, Sustainable, and Seamless Approaches Drive Performance Outcomes
  • Compilation of References
  • About the Contributors
  • Index.