Leveraging AI-powered marketing in the experience-driven economy /
"The book aims to present a comprehensive overview of how to enhance customer experiences with a spotlight on the revolutionary power of Artificial Intelligence (AI). The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the e...
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Bibliographic Details
| Other Authors: |
Dulloo, Rhytheema, 1982-
(Editor),
Kurian, Alby Anand, 1958-
(Editor),
Bolesnikov, Minja, 1977-
(Editor) |
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| Format: | eBook
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| Language: | English |
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| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2025]
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| Subjects: | |
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