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Leveraging AI-powered marketing in the experience-driven economy /

"The book aims to present a comprehensive overview of how to enhance customer experiences with a spotlight on the revolutionary power of Artificial Intelligence (AI). The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the e...

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Bibliographic Details
Other Authors:	Dulloo, Rhytheema, 1982- (Editor), Kurian, Alby Anand, 1958- (Editor), Bolesnikov, Minja, 1977- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Marketing > Technological innovations. Artificial intelligence > Financial applications. Marketing > Innovations. Intelligence artificielle > Applications financières. Electronic books.

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