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Leveraging AI-powered marketing in the experience-driven economy /

"The book aims to present a comprehensive overview of how to enhance customer experiences with a spotlight on the revolutionary power of Artificial Intelligence (AI). The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the e...

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Bibliographic Details
Other Authors: Dulloo, Rhytheema, 1982- (Editor), Kurian, Alby Anand, 1958- (Editor), Bolesnikov, Minja, 1977- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Marketing > Technological innovations.
Artificial intelligence > Financial applications.
Marketing > Innovations.
Intelligence artificielle > Applications financières.
Electronic books.
Description
Summary:"The book aims to present a comprehensive overview of how to enhance customer experiences with a spotlight on the revolutionary power of Artificial Intelligence (AI). The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle will be elucidated in this book, offering a roadmap to marketers seeking a bloom amidst ever-evolving trends and technologies"--
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9798369395639 (electronic bk.)