Brand creation and management in the phygital era /

"This book contains formulas for brand development in a timeframe, when the physicality of marketing is a negative feature, and strategic brand management, desires a well-balanced synergy of physical and digital activities"-- Provided by publisher.

Bibliographic Details
Other Authors:	Djakeli, Kakhaber, 1967- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Branding (Marketing) Stratégie de marque. branding. Electronic books.

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