Brand creation and management in the phygital era /
"This book contains formulas for brand development in a timeframe, when the physicality of marketing is a negative feature, and strategic brand management, desires a well-balanced synergy of physical and digital activities"-- Provided by publisher.
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2025]
|
| Subjects: |
Purchase on Demand
| Call Number: |
HF5415.1255 |
|
|---|---|---|
| Notes: |
This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. |
|
| Call Number | Status | Get It |
| HF5415.1255 | Available | |