| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a22000008i 4500 |
| 001 |
in00005658539 |
| 006 |
m o d |
| 007 |
cr ||||||||||| |
| 008 |
250213s2025 pau ob 001 0 eng |
| 005 |
20250810211327.8 |
| 010 |
|
|
|a 2025004250
|
| 035 |
|
|
|a (OCoLC)on1510365837
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d IGIGL
|d YDX
|d UKKRT
|d EBLCP
|
| 019 |
|
|
|a 1521519899
|
| 020 |
|
|
|a 9798337309507 (electronic bk.)
|
| 020 |
|
|
|z 9798337309484
|q hardcover
|
| 020 |
|
|
|z 9798337309491
|q paperback
|
| 035 |
|
|
|a (OCoLC)1510365837
|z (OCoLC)1521519899
|
| 042 |
|
|
|a pcc
|
| 050 |
0 |
0 |
|a HF5415.1255
|
| 082 |
0 |
0 |
|a 658.8/27
|2 23/eng/20250318
|
| 245 |
0 |
0 |
|a Brand creation and management in the phygital era /
|c edited by Kakhaber Djakeli.
|
| 263 |
|
|
|a 2504
|
| 264 |
|
1 |
|a Hershey, PA :
|b IGI Global Scientific Publishing,
|c [2025]
|
| 300 |
|
|
|a 1 online resource
|
| 334 |
|
|
|a single unit
|b mono
|0 http://id.loc.gov/vocabulary/issuance/mono
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 353 |
|
|
|a bibliography
|b bibliography
|0 http://id.loc.gov/vocabulary/msupplcont/bibliography
|
| 353 |
|
|
|a index
|b index
|0 http://id.loc.gov/vocabulary/msupplcont/index
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 520 |
|
|
|a "This book contains formulas for brand development in a timeframe, when the physicality of marketing is a negative feature, and strategic brand management, desires a well-balanced synergy of physical and digital activities"-- Provided by publisher.
|
| 588 |
|
|
|a Description based on print version record and CIP data provided by publisher; resource not viewed.
|
| 505 |
0 |
|
|a Preface -- Acknowledgments -- Chapter 1. History of Branding, Its Current Status, and the Future of Phygitalization -- Chapter 2. Brand Resonance in the Phygital Era: Fostering Loyalty Through Hybrid Engagement -- Chapter 3. Brand Resonance and Brand Equity Construction Through Early Adopters -- Chapter 4. The Essence of Brand and Branding and the History of the Concept Development -- Chapter 5. Capturing Customers Spirit in the Digital Era -- Chapter 6. Brand Creation Policy in the Phygital Environment -- Chapter 7. Brand Equity Management and Marketing in the Digital Era: Strategies for Phygital Success -- Chapter 8. Brand Equity Management and Marketing in the Digital Era -- Chapter 9. Dietary Supplements Market in Romania: Trends, Opportunities, and Challenges in the Digital Age -- Chapter 10. Digital Branding With Social Media Instruments -- Chapter 11. Emotional Branding in Emerging Economies: Use of AI in Deciphering Symbolic and Cultural Dimensions of Sustainable Marketing -- Chapter 12. Global Branding Partnerships for Financial Growth and SDG 17: Building Sustainable and Inclusive Economic Strategies -- Chapter 13. Impact of Brand Perception, Brand Credibility, and Product Knowledge on Consumer Loyalty -- Chapter 14. Marketing 4.0 and Next-Impact of Influencer Marketing on Consumer Behavior -- Chapter 15. Marketing Intelligence for Brand Love by Leveraging AI and Analytics -- Chapter 16. Optimizing Marketing Strategies Through Fuzzy-Based Brand Equity Analysis -- Chapter 17. Redesigning Brand Strategies in the Phygital Era -- Chapter 18. Star Power: Analysis of the Impact of Celebrity Endorsements on the Purchase Intentions of Sports Consumers -- Chapter 19. Strategic Management for Digital Platform Brands in the Phygital Era -- Chapter 20. Virtual Reality for Healthcare and Branding: Applications, Impact, and Ethics -- Chapter 21. Effect of Social Media Influencers on Consumer Brand Engagement and Its Implications on Purchase Intention -- About The Contributors -- Index.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 655 |
|
4 |
|a Electronic books.
|
| 655 |
|
0 |
|a Electronic books.
|
| 700 |
1 |
|
|a Djakeli, Kakhaber,
|d 1967-
|e editor.
|4 http://id.loc.gov/vocabulary/relators/edt
|1 http://id.loc.gov/rwo/agents/n2023183238
|
| 758 |
|
|
|1 http://id.loc.gov/resources/instances/24030114
|
| 758 |
|
|
|4 http://id.loc.gov/ontologies/bibframe/instanceOf
|1 http://id.loc.gov/resources/works/24030114
|
| 776 |
0 |
8 |
|i Print version:
|t Brand creation and management in the phygital era
|d Hershey, PA : IGI Global Scientific Publishing, [2025]
|z 9798337309484
|w (DLC) 2025004249
|
| 852 |
8 |
|
|b POD
|z This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive.
|
| 884 |
|
|
|a DLC bibframe2marc v2.10-dev
|g 20250318
|q DLC
|u https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev
|
| 955 |
|
|
|a Ebook POD title
|
| 961 |
|
|
|m 565731
|
| 999 |
f |
f |
|s 3df2a57e-7d08-4caa-b1a1-465ea31c3788
|i 9bc4f3fe-d1fa-4060-b30f-68bd60b557d8
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Purchase on Demand
|t 0
|e HF5415.1255
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.1255
|t 0
|l Purchase on Demand
|