Cases on Metaverse and consumer experiences /

"This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"--

Bibliographic Details
Other Authors:	Rodrigues, Maria Antonia, 1977- (Editor), Carvalho, Maria Amélia Machado, 1989- (Editor), Pratas, Joaquim Monteiro, 1980- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Internet marketing > Case studies. Consumer behavior > Case studies. Metaverse > Case studies. Marketing sur Internet > Études de cas. Consommateurs > Comportement > Études de cas. Electronic books.

Table of Contents:

Preface
Acknowledgment
Chapter 1. The Impact of the Metaverse on the Gaming Industry: A Case Study of Epic Games
Chapter 2. The Metaverse in Education: A Case Study
Chapter 3. The Metaverse: Redefining Learning Spaces and Educational Experiences
Chapter 4. Wine Tourism Meets the Metaverse: A Case Study
Chapter 5. Use of Metaverse in Tourism and Hospitality Services
Chapter 6. Analysis of the Impact of Metaverse on the Retailer's Brand Perceptions: The Example of Nike With Nikeland
Chapter 7. Revolutionizing Retail: Enhancing Customer Experiences With the Metaverse
Chapter 8. Metaverse Healthcare in Advancing Patient Care Through Digital Realms
Chapter 9. Metaverse Mastery: Elevating Consumer Experience in the Virtual Era
Chapter 10. Corporate Metaverse Adoption: A Case Study of Accenture's Nth Floor Virtual Onboarding and Training Platform
Chapter 11. Metaverse Marketing: Unleashing the Potential of Virtual Influencers
Chapter 12. Unstrapping AI and ML in the Ethical and Legal Implications of E-Business Transformation: Projecting Consumer Privacy
Security Concerns in Era of Digital Disruption
Compilation of References
About the Contributors
Index.