Cases on Metaverse and consumer experiences /
"This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"--
Bibliographic Details
| Other Authors: |
Rodrigues, Maria Antonia, 1977-
(Editor),
Carvalho, Maria Amélia Machado, 1989-
(Editor),
Pratas, Joaquim Monteiro, 1980-
(Editor) |
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| Format: | eBook
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| Language: | English |
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| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2025]
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| Subjects: | |
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