Cover Image

Cases on Metaverse and consumer experiences /

"This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"--

Bibliographic Details
Other Authors: Rodrigues, Maria Antonia, 1977- (Editor), Carvalho, Maria Amélia Machado, 1989- (Editor), Pratas, Joaquim Monteiro, 1980- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Internet marketing > Case studies.
Consumer behavior > Case studies.
Metaverse > Case studies.
Marketing sur Internet > Études de cas.
Consommateurs > Comportement > Études de cas.
Electronic books.
Description
Summary:"This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"--
Physical Description:1 online resource (xx, 426 pages) : illustrations (some color)
Bibliography:Includes bibliographical references and index.
ISBN:9798369372470 (electronic bk.)