Innovative trends shaping food marketing and consumption /

"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--

Bibliographic Details
Other Authors: Hussain, Zahid, 1996- (Editor), Albattat, Ahmad, 1973- (Editor), Fakir, Fatima Zahra (Editor), Yi, Zhao (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, [2025]
Subjects:

MARC

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245 0 0 |a Innovative trends shaping food marketing and consumption /  |c [edited by] Zahid Hussain, Ahmad Albattat, Fatima Zahra Fakir, Zhao Yi. 
264 1 |a Hershey, PA :  |b IGI Global,  |c [2025] 
300 |a 1 online resource (xxvii, 592 pages) :  |b color illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on February 11, 2025). 
650 0 |a Food industry and trade  |x Internet marketing. 
650 0 |a Consumer behavior. 
650 0 |a Social media  |x Influence. 
650 0 |a Food industry and trade  |x Marketing  |x Technological innovations. 
650 6 |a Consommateurs  |x Comportement.  |0 (CaQQLa)201-0003149 
655 0 |a Electronic books. 
700 1 |a Hussain, Zahid,  |d 1996-  |e editor. 
700 1 |a Albattat, Ahmad,  |d 1973-  |e editor. 
700 1 |a Fakir, Fatima Zahra,  |e editor. 
700 1 |a Yi, Zhao  |e editor. 
776 0 8 |i Print version:  |t Innovative trends shaping food marketing and consumption  |d Hershey, PA : IGI Global, [2025]  |z 9798369385425  |w (DLC) 2024052862 
852 8 |b POD  |z This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive. 
955 |a Ebook POD title 
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