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Innovative trends shaping food marketing and consumption /

"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--

Bibliographic Details
Other Authors: Hussain, Zahid, 1996- (Editor), Albattat, Ahmad, 1973- (Editor), Fakir, Fatima Zahra (Editor), Yi, Zhao (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, [2025]
Subjects:
Food industry and trade > Internet marketing.
Consumer behavior.
Social media > Influence.
Food industry and trade > Marketing > Technological innovations.
Consommateurs > Comportement.
Electronic books.

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Call Number: HD9000.5 .I546 2025
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