Innovative trends shaping food marketing and consumption /

"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--

Bibliographic Details
Other Authors:	Hussain, Zahid, 1996- (Editor), Albattat, Ahmad, 1973- (Editor), Fakir, Fatima Zahra (Editor), Yi, Zhao (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, [2025]
Subjects:	Food industry and trade > Internet marketing. Consumer behavior. Social media > Influence. Food industry and trade > Marketing > Technological innovations. Consommateurs > Comportement. Electronic books.

Description
Summary:	"This book is for professionals who want to improve their understanding to explore the latest innovations and trends shaping the food marketing and consumption landscape"--
Physical Description:	1 online resource (xxvii, 592 pages) : color illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369385449 (electronic bk.)