Predictable winners : a handbook for developing, forecasting, and launching new products and services /
"Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through commercial launch and beyond. Predictable Winners is a handbook of best practices for improving th...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2025]
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| Subjects: |
Table of Contents:
- Use a systematic approach to beat the odds
- Manage risks by evaluating multiple indicators of success
- Avoid the seven behaviors that reduce the odds for many innovators
- Look for what's broken, who's not being served, and how to leverage your strengths
- Take advantage of direct market feedback and rapid prototypes
- Embrace continuous upgrades and lean development for digital-led businesses
- Move up the detect-analyze-act pyramid to enrich products using digital
- Use a start-up mindset for breakthrough innovation in large companies
- Build a business case to avoid the product graveyard
- Size the prize and identify the customers you will win
- Gather customer insights, not "voice of customer"
- Never take market research at face value
- Assume your competitors are at least as smart as you are
- Price to unlock the full value of your innovation
- Build a high-confidence revenue forecast
- Create a bulletproof business case
- Identify and lower the biggest barriers to adoption
- Plan enough but not too much
- Take the shortest path to value, not to market
- Prime the organization for a successful launch
- Turn a single success into an enduring franchise
- Make use of acquisitions and partnerships to accelerate innovation value
- Embrace proven pathways for long lead-time innovation
- Use incremental developments to complement
- Turn gaps into strengths for start-ups and entrepreneurs.