Predictable winners : a handbook for developing, forecasting, and launching new products and services /

"Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through commercial launch and beyond. Predictable Winners is a handbook of best practices for improving th...

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Bibliographic Details
Main Authors: Jackson, Stuart E. (Author), Trakhtenberg, Ilya (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2025]
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Call Number: HF5415.153 .J325 2025
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