Jackson, S. E., & Trakhtenberg, I. (2025). Predictable winners: A handbook for developing, forecasting, and launching new products and services. Stanford Business Books, an imprint of Stanford University Press.
Chicago Style (17th ed.) CitationJackson, Stuart E., and Ilya Trakhtenberg. Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services. Stanford, California: Stanford Business Books, an imprint of Stanford University Press, 2025.
MLA (9th ed.) CitationJackson, Stuart E., and Ilya Trakhtenberg. Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services. Stanford Business Books, an imprint of Stanford University Press, 2025.
Warning: These citations may not always be 100% accurate.