Avoiding Ad fraud and supporting brand safety : programmatic advertising solutions /

"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--

Bibliographic Details
Other Authors:	Khan, Muhammad Ibrahim, 1988- (Editor), Amin Ul Haq, Mirza, 1988- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Deceptive advertising. Publicité mensongère. Electronic books.

Table of Contents:

Preface
Acknowledgment
Chapter 1. Introduction to Programmatic Advertising
Chapter 2. The Ethics of Ad Fraud: A Corporate Responsibility Perspective
Chapter 3. The Role of Artificial Intelligence in Ad Fraud Detection in the Blockchain and Programmatic Advertising Ecosystem
Chapter 4. Ad Fraud Types and Their Impact on Brand Perception: Strategies for Mitigation
Chapter 5. Combating Evolving Threats: A Systematic Review of Online Ad Fraud Detection
Chapter 6. Programmatic Advertising in E-Commerce: Trends, Challenges, and Strategic Opportunities
Chapter 7. Machine Learning for Brand Protection: A Review of a Proactive Defense Mechanism
Chapter 8. Strategic Innovations and Data-Driven Solutions in E-Commerce: A Case-Based Approach to Technological Advancement and Privacy Protection
Chapter 9. Strategies for Combating Criminal Use and Abuse of Artificial Intelligence
Chapter 10. Evaluating the Effectiveness of Indian Theatre Advertisements and Solutions: Audience Engagement Through Presence, Attention, Participation, and Connection
Chapter 11. The Çapul.tv Experience of Gezi Park Movement
Chapter 12. Sidestepping Ad Fraud Through Interfaces of Artificial Intelligence Machine Learning: Deep Dive Into Financial Fraud Auxiliary Brand Safety
Compilation of References
About the Contributors
Index.