Cover Image

Avoiding Ad fraud and supporting brand safety : programmatic advertising solutions /

"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--

Bibliographic Details
Other Authors: Khan, Muhammad Ibrahim, 1988- (Editor), Amin Ul Haq, Mirza, 1988- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Deceptive advertising.
Publicité mensongère.
Electronic books.
Description
Summary:"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--
Physical Description:1 online resource (xix, 422 pages) : illustrations (chiefly color)
Bibliography:Includes bibliographical references and index.
ISBN:9798369370438 (electronic bk.)
9798369370445