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Strategic brand management in the age of AI and disruption /

"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achi...

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Bibliographic Details
Other Authors: Hussain, Zahid, 1996- (Editor), Sharipudin, Mohamad-Noor Salehhuddin, 1980- (Editor), Albattat, Ahmad, 1973- (Editor), Khan, Arman, 1989- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Product management.
Artificial intelligence > Financial applications.
Produits commerciaux > Gestion.
Intelligence artificielle > Applications financières.
Table of Contents:
  • Preface
  • Chapter 1. Introduction to Brand Management in the Digital Age
  • Chapter 2. Understanding Artificial Intelligence and Its Role in Branding
  • Chapter 3. Role of AI Tools in Evaluating Brand Performance
  • Chapter 4. Brand Management via AI: What Are the Odds?
  • Chapter 5. Harnessing Recommender Systems for Brand Amplification
  • Chapter 6. Understanding Artificial Intelligence and Its Major Role in Branding
  • Chapter 7. Artificial Intelligences Impact on Branding in Tourism
  • Chapter 8. Adapting Brand Strategies to Technological Disruption by Mediation of AI-Driven Branding in the Horn of Africa
  • Chapter 9. Understanding Artificial Intelligence and Its Impact on Branding
  • Chapter 10. I (Brand) Love You: Why Consumers Fall in Love With Brands and How They Express Their Love
  • Chapter 11. Measuring Brand Performance With AI Tools
  • Chapter 12. Leveraging AI for Personalized Customer Experiences
  • Chapter 13. Integrating AI, Green Marketing, and Influencer Strategies: Shaping Sustainable Consumer Behavior in the Digital Age
  • Chapter 14. Shaping the Future of Brand Management by AI-Powered Predictions
  • Chapter 15. Tourists' Winery Experiences in Portugal, New Zealand, and the United States: A Review of User-Generated Content on TripAdvisor Using Business Intelligence and Orange Analytical
  • Chapter 16. The Influence of AI-driven Personalization on Customer Experiences: A Case Study of Instagram
  • Chapter 17. Incorporating Artificial Intelligence in Branding: Revolutionizing Strategies and Addressing Challenges in the Indian Market
  • Chapter 18. Revolutionizing Customer Experience With AI-Powered Personalization
  • Chapter 19. Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior
  • Chapter 20. Metaverse Branding: A Review and Future Directions
  • Compilation of References
  • About the Contributors
  • Index.