Strategic brand management in the age of AI and disruption /
"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achi...
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Bibliographic Details
| Other Authors: |
Hussain, Zahid, 1996-
(Editor),
Sharipudin, Mohamad-Noor Salehhuddin, 1980-
(Editor),
Albattat, Ahmad, 1973-
(Editor),
Khan, Arman, 1989-
(Editor) |
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| Format: | eBook
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| Language: | English |
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| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2025]
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| Subjects: | |
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