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Strategic brand management in the age of AI and disruption /

"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achi...

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Bibliographic Details
Other Authors: Hussain, Zahid, 1996- (Editor), Sharipudin, Mohamad-Noor Salehhuddin, 1980- (Editor), Albattat, Ahmad, 1973- (Editor), Khan, Arman, 1989- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Product management.
Artificial intelligence > Financial applications.
Produits commerciaux > Gestion.
Intelligence artificielle > Applications financières.
Description
Summary:"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"--
Physical Description:1 online resource (xxii, 613 pages) : color illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9798369394632 (electronic bk.)