First-party data activation /

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marke...

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Bibliographic Details

Main Authors:	Darkhovsky, Alina (Author), Kennis, Oscar (Author), Joosten, David (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	Audio eBook
Language:	English
Published:	[Shelter Island, New York] : Manning Publications, 2025.
Edition:	[First edition].
Subjects:	Marketing > Computer programs. Business > Data processing. Marketing > Logiciels. Gestion > Informatique. Electronic books. Audiobooks.
Online Access:	Connect to the full text of this electronic book