Consumer marketing & advertising 2026 /
"Consumer Marketing & Advertising 2026 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, from customer service to experiential marketing. Consumer marketing tactics are categorized into 60 topics, each prese...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Language Notes: | Text in English. |
| Published: |
Miramar, FL :
Richard K. Miller & Associates (RKMA),
2026.
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| Edition: | 11th edition. |
| Series: | RKMA market research ebook series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Consumer Marketing & Advertising 2026 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, from customer service to experiential marketing. Consumer marketing tactics are categorized into 60 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Topics include AI in marketing, branding, content marketing, coupons, customer retention, customer service, data-driven marketing, direct marketing, experiential marketing, in-store tracking, inclusive marketing, influencers, local marketing, loyalty programs, online tracking, personalization, pricing, privacy issues, programmatic advertising, shopper [in-store] marketing, and sponsorships. Over 800 embedded website links will direct you to raw data, additional market research, and other resources."-- |
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| Physical Description: | 1 online resource. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographic references. |
| ISBN: | 9781577833635 1577833635 |