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Consumer marketing & advertising 2026 /

"Consumer Marketing & Advertising 2026 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, from customer service to experiential marketing. Consumer marketing tactics are categorized into 60 topics, each prese...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Language Notes:Text in English.
Published: Miramar, FL : Richard K. Miller & Associates (RKMA), 2026.
Edition:11th edition.
Series:RKMA market research ebook series.
Subjects:
Marketing > United States > Statistics.
Marketing > United States > Handbooks, manuals, etc.
Advertising > United States > Statistics.
Advertising > United States > Handbooks, manuals, etc.
Marketing > United States.
Marketing > États-Unis > Statistiques.
Marketing > États-Unis.
handbooks.
Handbooks and manuals.
Statistics.
Guides et manuels.
Statistiques.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

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Holdings details from Available Online
Call Number: HF5415.1 .M557 2026eb
 
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