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Consumer marketing & advertising 2024 /

"Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing & advertising 2024' categorizes consumer marketing tactics into 61 topics,...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates (RKMA), [2023]
Edition:9th edition.
Series:RKMA market research ebook series.
Consumer marketing & advertising ; 9th edition (2024)
Subjects:
Marketing > United States > Statistics.
Marketing > United States > Handbooks, manuals, etc.
Advertising > United States > Statistics.
Advertising > United States > Handbooks, manuals, etc.
Marketing > États-Unis > Statistiques.
Marketing > États-Unis > Guides, manuels, etc.
Marketing
United States
handbooks.
Statistics
Handbooks and manuals.
Statistics.
Guides et manuels.
Statistiques.
Electronic books.
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Call Number: HF5415.1 .M557 2024eb
 
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