Business-to-business marketing 2024 /
"Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databas...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2023]
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| Edition: | 7th edition. |
| Series: | RKMA market research ebook series.
Business-to-business marketing (Richard K. Miller & Associates) ; 7th edition (2024) |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic resource |
| Summary: | "Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources."-- |
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| Item Description: | "Published in July 2023"--2024 ebook package announcement, RKMA website, viewed on August 11, 2023. |
| Physical Description: | 1 online resource (237 pages). |
| Bibliography: | Includes bibliographical references (pages 234-237). |
| ISBN: | 9781577833284 1577833287 |