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Business-to-business marketing 2024 /

"Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databas...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2023]
Edition:7th edition.
Series:RKMA market research ebook series.
Business-to-business marketing (Richard K. Miller & Associates) ; 7th edition (2024)
Subjects:
Industrial marketing > United States > Statistics.
Industrial marketing > United States > Handbooks, manuals, etc.
Marketing industriel > États-Unis > Statistiques.
Marketing industriel > États-Unis > Guides, manuels, etc.
Industrial marketing
United States
handbooks.
Handbooks and manuals
Statistics
Statistics.
Handbooks and manuals.
Statistiques.
Guides et manuels.
Electronic books.
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Call Number: HF5415.1263 M56 2023eb
 
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