Mobile in-app advertising strategies /
“Mobile In-App Advertising Strategies” explores the rapidly growing field of mobile in-app advertising, providing a comprehensive analysis of the roles, goals and strategies of key participants in the ecosystem, including app publishers, advertisers and ad networks. With a focus on an integrated eff...
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| Format: | Book |
| Language: | English |
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Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
[2025].
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| Summary: | “Mobile In-App Advertising Strategies” explores the rapidly growing field of mobile in-app advertising, providing a comprehensive analysis of the roles, goals and strategies of key participants in the ecosystem, including app publishers, advertisers and ad networks. With a focus on an integrated effectiveness framework, the book examines how factors like ad space size, position and timing influence ad success. It offers practical insights supported by empirical data and case studies, helping stakeholders optimize their campaigns for better outcomes, higher revenue and an improved user experience. |
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| Physical Description: | xvi, 249 pages : chiefly color illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references (pages [237]-249). |
| ISBN: | 9781036446666 1036446662 |