Mobile in-app advertising strategies /

“Mobile In-App Advertising Strategies” explores the rapidly growing field of mobile in-app advertising, providing a comprehensive analysis of the roles, goals and strategies of key participants in the ecosystem, including app publishers, advertisers and ad networks. With a focus on an integrated eff...

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Bibliographic Details

Main Author:	Troung, Vinh (Author)
Format:	Book
Language:	English
Published:	Newcastle upon Tyne, UK : Cambridge Scholars Publishing, [2025].
Subjects:	Cell phone advertising.