Authenticity /

Consumers desire authenticity in the marketplace. However, conveying authenticity to consumers often presents a puzzle for both marketing researchers and practitioners. This publication lays out key findings and current directions in authenticity research in marketing and highlights best practices f...

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Bibliographic Details

Main Author:	Smith, Rosanna (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	Los Angeles, CA : SAGE Publications, Inc., 2025.
Subjects:	Consumer behavior. Product management. Branding (Marketing) Consommateurs > Comportement. Produits commerciaux > Gestion. Stratégie de marque. branding. Electronic books.
Online Access:	Connect to the full text of this electronic book