Cult of analytics : data analytics for marketing /
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictiti...
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Bibliographic Details
| Main Author: |
Jackson, Steve, 1971-
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
London ; New York :
Routledge,
2016.
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| Edition: | Second edition. |
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| Subjects: | |
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